01
A static label
A code can point to an item, yet offer limited insight into its current circumstances.
02 / Why now
The product economy has a continuity gap.
Physical products move through connected markets, while the information people rely on is often scattered, outdated or limited to a static label.
Confidence is needed beyond the first sale.
The challenge becomes especially clear when products are resold, financed, leased, recovered or passed between multiple organisations.
02
Fragmented information
Different participants can hold separate pieces of the product’s story.
03
Decisions under uncertainty
Buyers, sellers and partners need clearer context before committing to a transaction.
A better reference point.
TANK4U aims to make product identity more persistent and useful in the real world. Its value will be tested through focused pilots with commercial partners.